madison's premier sports magazine, featuring youth-to-pro coverage of a wide range of topics, including sports, fitness, health and recreation in the greater madison, wisconsin area. msi is a free publication, with distribution across dane county and a readership that is one the highest in the free-publication market. to advertise in msi, or for info, call 608.347.1799. custom-designed ads at affordable rates, with high visibility, particularly within the madison sports community.